Internet marketing originally made popular by using websites and optimize these sites through search engine optimization (SEO) techniques. While still a strategy worth has been updated SEO Web 2.0 strategies like social media marketing. Social media marketing is when companies use Web 2.0 platforms such as blogs, social networks like Facebook, Google+, Foursquare, Twitter and YouTube and other emerging online marketing. The advantage of Web 2.0 platforms versus traditional advertising media, and even traditional marketing website, is that it is “bidirectional communication”, where users can create content and businesses are encouraged to communicate with their clients.
Benefits of Social Media Marketing
The increase of new customer acquisition – The main benefit of social media marketing is that you will have the chance to join with the network of potential customers who might otherwise not be possible using other traditional marketing methods and even SEO.
Word of mouth marketing – it has always been the most influential way to generate sales. With social media marketing, you can create raving fans who voluntarily promote their products and services to their network of friends. Of course, if your service or product is poor, you suffer reverse the benefits of this.
Brand Awareness – Branding your business using social media marketing is much easier, faster and cheaper to make the traditional means of advertising or even Internet marketing.
Customer Loyalty – Web 2.0 platforms are ideal places to communicate with customers about new products, special offers, or simply to educate them in their business. Through a consistent, clear communication, you can keep your business in the eyes of their customers, which in turn can increase to repeat business and referrals. Remember that the key to this type of communication is to be content rich; do not use these methods to launch your product or service.
Fast results – effective and successful implementation of a plan social media marketing will create almost immediate results for your business. This increase can be quantified by increasing site traffic and increased acquisitions, and ultimately, increased sales. Unlike radio commercials or TV, where customers once disappear ads air goes out these Web 2.0 Benefits of the platform to continue the long term as long as the communication and update their presence in social networking sites.